Terms used in Marketing

A Professor at one of the institutes was explaining marketing concepts to the Students:



1. You see a gorgeous girl at a party. You go up to

her and say: "I am very rich.

"Marry me!" - That's Direct Marketing".

2. You're at a party with a bunch of friends and see a

gorgeous girl. One of your friends goes up to her and

pointing at you says: "He's very rich.

"Marry him." -That's Advertising"

3. You see a gorgeous girl at a party. You go up to

her and get her telephone number. The next day, you

call and say: "Hi, I'm very rich.

"Marry me - That's Telemarketing"

4. You're at a party and see gorgeous girl. You get up

and straighten your tie, you

walk up to her and pour

her a drink, you open the door (of the car)for her,

pick up her bag after she drops it, offer her ride and

then say:"By the way, I'm rich. Will you

"Marry Me?" - That's Public Relations"

5. You're at a party and see gorgeous girl. She walks

up to you and says:"You are very rich!

"Can you marry ! me?" - That's Brand Recognition"

6. You see a gorgeous girl at a party. You go up to

her and say: "I am very rich. Marry me!" She gives you

a nice hard slap on your face. -

"That's Customer Feedback"

7. You see a gorgeous girl at a party. You go up to

her and say: "I am very rich. Marry me!" And she

introduces you to her husband. -

"That's demand and supply gap"

8. You see a gorgeous girl at a

party. You go up to

her and before you say anything, another person come

and tell her: "I'm rich. Will you marry me?" and she

goes with him -

"That's competition eating into your market share"


9. You see a gorgeous girl at a party. You go up to

her and before you say: "I'm rich, Marry me!" your

wife arrives. -

"That's restriction for entering new markets"


From My Friend At IIM k

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